In this article Mark Sherris of seo london will discuss the evolution of seo and answer the question that many webmasters are asking: "Is Link Building Dead?" Mark is a internet marketer and reviews products on a forum like Inbox Blueprint. You can see his latest review of Get auto commissions at his Warrior Forum blog.
Mark also creates YouTube videos and teaches online jobs for college students and other topics via his channel.
Is Link Building Dead?
Some webmasters might tell you this but I tend not to listen to these people. I only listen to the people in our industry that back up their theories with real testing. I won't name people but there are many good webmasters who do exactly this and I'm happy to confirm that link building is not dead.
In fact I personally believe now is a better time than ever to get into seo and start building the right kind of links.
Mass Link Building Is "Almost" Dead
Most mass link building is dead. You can't just go out and build 1000 anchor text rich lnks and rank your website anymore. These days are most definitely gone but that is for good reason I believe too. This actually makes it a far more fair playing field to rank websites.
The only sites that are doing well from mass link building are the black hat webmasters who can actually rank websites using these tactics. I am not an expert on how they do it because I don't use these strategies myself however I can tell you that one method that works is mass link building combined with mass social signals. You need to do both, so if you have 1000 links being built to your site you also need 1000+ social signals too such as facebook likes, shares, tweets etc. This makes your website look like it's going viral and this is the only exception when it comes to mass link building.
In the past few days I have even seen Google start to devalue things like bookmarking on videos which did work extremely well. Black hat seo was working incredibly well for people who wanted to rank YouTube videos in Google (and YouTube) but it seems like this might not be quite as easy anymore.
How Should You Build Links?
Right now after penguin (and going forward) you should build high quality links.
But what is a high quality link?
A high quality link is one that comes from a trusted source and is relevant. This means if you own a website about cars, you should have a link that comes from a car website and that is trusted.
For example: the perfect link for a SEO Consultant would be one that came from a website such as moz.com because they are the authority in this industry.
If you had a car blog then a good link would be from AutoTrader (for example).
You don't need links that come from ultra-authoritive blogs though. You can still get links from sites that are not hugely popular but are a) trusted and b) have a good page-rank / domain authority. These are the kind of links you need and trust me if you get them you won't need a lot of them either. I have seen people rank for highly competitive keywords with just a few of these kind of links.
Future Of SEO
Going forward I see the only way to secure long term sustainable rankings is through getting high quality, on-topic and trusted links. By all means mix in black hat strategies on other websites and videos that you own, but do not implement black hat on your main website as this will be highly risky. Implement high quality grey hat and white hat seo tactics for best results.